The day has finally arrived. Your polished book is ready and available for readers to enjoy! Now what do you do? Why, you market of course! I strongly debated whether or not to even write a post about marketing simply because, to put it quite plainly, I don’t know what the heck I’m doing! The struggle is real. Then I reminded myself that this blog is not about me being an expert, but about creating a community of writers, both seasoned and new, coming together to share knowledge. It’s also about connecting with people who love reading. That’s when the light finally clicked on! Marketing for writers is simply a way to connect with current and potential readers. When I think of it that way, the rest is a piece of cake. I LOVE connecting with readers.
Fortunately, we’re operating in a time when it’s easier than ever to connect with fans. There are so many outlets available. Social media has completely changed the marketing game. Writers have the opportunity to connect with readers via Facebook, Twitter, Instagram, Goodreads, Tumbler, Pinterest, Google+, YouTube, Blogging, E-mail blasts, newsletters and the list could go on….and on. Which leads me to my next point.
Get ready to get on your grind. Marketing these days could easily become a round the clock job. For independently published authors it practically is. I’m not kidding. It’s easy to fall into the trap of spending more time marketing than actually writing. Balance is key. Social media is both a gift and a curse to the modern self published author. My advice is to pick your social media platforms carefully, then put in the time and effort required to build a following. I know that some authors believe that you should create a profile with every single available social media source, but I disagree.
If the point of marketing is to truly connect with potential readers, you can only do that if you’re dedicated to faithfully using that particular social platform. For example, what’s the point of creating an author page on Facebook if you rarely log in to it? I think that the best route is to dive right into a few select outlets and really seek to engage with your followers. Hopefully in the end, whatever source you choose will become less of a required chore and more of a joy as you build sincere relationships.
So that’s my two cents on marketing for now. Future posts to come on other marketing strategies and tips such as: creating a solid brand, soliciting book reviews, etc. As I navigate my way into successful marketing, I’ll take y’all with me! It would be a real shame if I ended this post without inviting you to connect with me via the social media outlet of your choice right over there——>>>>> Pick one, you know you want to 🙂
What marketing strategies have you used or are using? Tell me about them in the comments below!
Photo credit: WorldLitToday / Foter / CC BY-SA
2 thoughts on “Self Publishing Series, Step 5: Connect With Potential Readers”
Great advice! Thanks for posting.
Thanks Hayley, just sharing as I research and learn myself!